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whatever, finanacial problem behind Sony SCE,
they need market share for the future of the PS3 to try to make some money one day or another.
If I understand the problem of producing high price console and to sell it at a lower price that makes Sony lose a lot of money, I understand that if u want to sell games, u need a userbase !

And to be able to catch this user base, YES, Sony need a price cut, particularly in Europe where their price is quite elevated.

Sony sold their 4M PS3 based on BR and brandname only !
Even if games are coming right now, their are not anymore alone in the console market : price cut is needed.

(for me, a september price cut is a bit too quick, I think if they do it this year, they will do it at November, after the Microsoft momentum.



Time to Work !