Level Up's 'NPD Quarterback' Take on NPD July

[revolutions]

We assumed that a "true" DS game had to make use of all of its features--touch, two screens, D-pad, buttons, microphone, Wi-Fi--rather than isolating one or two features around a specific gameplay experience. Since then, Nintendogs has proved that a game can be built entirely around touch. Brain Age has shown the viability of holding the DS like a book. New Super Mario Brothers demonstrated the appeal of old-school platformers with old-school controls. The DS, in other words, was proven to be a platform that can support a variety of carefully designed and focused experiences. And by the end of this holiday season, with Metroid Prime 3, Super Mario Galaxy and Smash Bros. Brawl, the Wii will have done the same. Yes, those six games I've mentioned all bear the Nintendo logo, which generally elicits a Pavlovian response from Nintendo gamers that third party games rarely do. Still, this can't continue to serve as an excuse for publishers' narrow creative and demographic focus. I don't envy their task given the recent history of Nintendo's five home and portable platforms. But as long as third party publishers keep stereotyping Wii and DS gamers while telling themselves that they're being inventive, their blinkered, tentative, panicked efforts to Nintendo's machines will only further gamers' historic indifference to their offerings.

*stands up & claps* 

 as for the rest great read.

thx Source