Dodece said: The general consensus was that Sony was losing two hundred dollars on each machine when the system launched. |
The launch machines may have cost $800, but Sony reduced its manufacturing costs very, very fast - the hardware has already gone through two major revisions. The BluRay drive cost $140 originally, and is now less than $20, all the other parts have dropped 30%-40%. The PS3 probably costs $550 to make right now. Note that Sony is already making money on its European sales (599EUR = $730 US), so they have room to drop the price.
The price drops are for the EU and Japan - the 80GB model will go down to 499EUR, and the 80GB will replace the 60GB in the US (the former will be marked down from $599 to $499, the latter disappears - so you get more HD space for the same cash). It may not happen at TGS, of course - they may wait until late October or early November.
