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Seihyouken said:

... Secondly, there was no price cut in 2008 [for the PS3], I'm not sure how you don't know this. Lastly, 360 had a lot of bad publicity *cough*RROD*cough* back in early 2008 after an underperforming holiday season too. That certainly didn't keep the 360 from coming around, did it?

 

The 360 came around after dropping the price to the sub-$200 dollars level and opened a major pricing gap with the PS3.

Without a price drop Sony will struggle to get to 8M sold for the year. It is clear that a price cut is not in the cards any time soon. My money is on no price cut for the year, but perhaps a newer model (and a fire sale of the old ones). But the $400 price point will stick around for a long time. Sony simply must start making some money in the gaming division.

And for the optimists: Even if there will be a price cut it will not touch the $200 range and it will be accompanied by a parallel cut by Microsoft so the effect of the cut will be neutralized. 



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3