| jammy2211 said:
$40 per game is wayyyyyyyyyyyyy to generation for a Wii game per unit profit. $60 RRP PS360 games are sold to retail at an average of $38 per copy (I can dig up a source if you care), and that's not including royalties and production costs. Anyway $710 million - http://www.joystiq.com/2008/12/17/take-two-gta-franchise-made-710-million-this-year/ There's lots of them all over the internet if you do a quick google. I struggle to figure out where they made that much as well, but when you're dealing with the biggest gaming property in exsistance retailers and console manufacturers can be easier to negotiate with. Which leads me back to my point, stop comparing Boom blox and GTA. It's silly, pointless and makes absolutely no sense.
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That was $40 per game revenue before retailers or console manufacturers take their cut ... Anyways, the point of comparing Boom Blox to Grand Theft Auto 4 was to demonstrate another way to look at "Success"
Very few (successful) companies look at products based on gross sales or gross revenue generated by a particular product, and tend to aim for a healthy return on investment from every product they produce. To put it another way, a company who spent $100,000,000 on a single game and $25,000,000 on their entire line-up for the Wii would consider their Wii efforts to be as successful as their big game if it generated 1/4 the profit.
