FinalEvangelion said:
I looked at the top sellers, and I do stand corrected. 3 of them are Japanese games. It just needs the Japanese RPGs because that equals alot of female gamers and "casual" gamers. |
I completely agree with this. There's so much talk of Wii appealing to 'casual' gamers and a seemingly endless number of cutesy stories about senior citizens with their Wii bowling leagues, but the true driving force behind the Wii's success has been women. It's quite short-sighted that gaming companies have ignored 50% of the buying population for so many years. Efforts to sell to women have been paltry, at best, and patronizing, at worst.
Women will buy and play games that appeal to them -- and they don't have to be as ridiculously simple and 'feminine' as Barbie Horse Adventures. If you want to see the true power of expanding a game's demographic to include women, you need only look at the sales numbers of The Sims and World of Warcraft. The Sims is still the best-selling PC game of all time, and some reports have the userbase as high as 60% women.
Both Microsoft and Sony have not done nearly enough to attract these users, and it's no coincidence that their sales are lagging well behind the less testosterone-drenched Wii.
