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This is interesting, I wonder how it links in with that Nielson survey which indicated that of the next generation platforms the Xbox 360 was played a significant % more than the PS3 and the PS3 was played a significant % more than the Wii in terms of time devoted to it. If Nintendo games have a longevity with consumers that many Xbox 360 and PS3 games do not, then wouldn't it also imply that once they have a variety of games your average Wii user will purchase less?

Granted, we haven't seen any effect of the sort up until now. We can see the Wii's average software sales % is about equal with its current market share. We haven't seen the Wii software sales ratio with market share decline, however the userbase is very young in terms of only owning the console given the rapidly accelerating sales over the past year and short time on the market. I believe however that if the ratio between market share and software market share slips it may be due to people playing the games longer and the system less than other consoles on the market so they would not have as much need to purchase additional software.



Tease.