Financially I see no compelling reason as to why Sony should offer a reduction in its manufacturer suggested retail price. The console may not be in a dominant or secondary position, but it is holding its market share. So there is apparently no imminent dire need to do so. Sony should wait until they begin to either start losing market share, or start out producing their sales channel. Not a minute before.
The irony is that comparatively speaking the sales of the PS3 have improved weekly. Last week the console held a twenty percent market share in North America. That is a drastic improvement to those weeks in the holiday season where the console was scoring under fifteen percent. The console is improving even if it is losing, and it isn't losing drastically enough to cost it massive amounts of support thus burying the console alive.
Yes Microsoft is slowly crushing Sony, but this desperate logic, or desire for Sony to compete is unfounded by the situation. Let alone by any desire at Sony to win the console war. Right now Sony has to make money, and due to economics their console is already losing them money. What exactly is the logic that says they should bleed the company white to stop Microsoft from wracking up two million more units in lead. Sony should be riding out the economic downturn, and showing a price reduction next holiday season if they can hold that long.
No it will not get their console the second place spot at that point. Far too late, and too far behind. However it will actually help the company if they cut their losses, and focus solely on finding a profit margin. It might not fit in the fanatic point of view of winning at all cost. However the kind of thinking would have killed this brand off years ago. Every time Microsoft cut their price the same people screamed for Sony to do the same.
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