Yeah, it's incredibly good for the console to have a game exclusive. Imagine the difference in sales if the PS3 had Call of Duty, Need For Speed, Far Cry 2, BioShock, Fallout 3, Fifa, Madden, Guitar Hero, Rock Band etc etc etc all exclusive to it.
Bare in mind that a company may not have the money or resources to port it to other consoles as well, especially if it's a small development team making a Wii exclusive for instance.
And what if they only really work on that format? Would Zak & Wiki work on the 360 without drastically changing the gameplay mechanics? Not sure it would. And imagine if World of Goo was on the PS3 - dual analogue would completely ruin the experience.
So there are reasons behind a lot of the exclusive decisions (besides bragging rights from fanboys).
And please excuse my bias with my examples - just have more experience with the Wii.
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