The last two commercials are a little better, but they still imply a lonesome message.
Even the one where people are just walking on the streets, it doesn't imply any significant interaction. Both look very cool, but just looking cool is so yesterday. We're not at a time anymore where catering to these feelings will be as successful.
A true growing community needs to promote and imply closeness in some level, Sony hasn't grasped that.







