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Slimebeast said:
IMO stats like these are misleading.

26% of gamers were over the age of 50?
The average game player age is 35?
40% of gamers are female?

I hope this was all true, but in these polls if someone ever touched a gaming controller they're registered as a gamer.

The only information included:

"The data included in 2008 Essential Facts was gathered in an annual study conducted by Ipsos-MediaCT for the ESA. The study is the most in-depth and targeted survey of its kind, gathering data from over 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software."

Bear in mind that whatever methods or definitions were used; this is a survey comissioned by and for game developers and therefore presumably has a major impact on their plans.