Sardauk on 15 January 2009
| fastyxx said: Well if only 5% of the people who bought the game (2.38 million) end up buying DLC, that'd be 119,000 units. At $10 a pop, that's 1.19 million dollars. And that ought to cover it easily, I'd say. The engine is built, the marketing is done, there's no manufacturing costs - I'd say DLC is relatively cheap compared to games. For something the size/scope of Knothole Island? 100k? 150k? Remember that studies show DLC helps push more game sales as well to a slight degree, so that's profit too. |
Even more, DLC can generate revenues from people who bough the game second-hand after (not immedialty of course, otherwise the last owner won't have the opportunity to play the DLC).
EX: I bought SWFU because I was unsure about it ("thanks" to the media...) and I liked it ! That is why I bought the Jedi Temple DLC. So technically, Lucasarts gained some money on a game I didn't initally owned.
Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.
