If you actually break down how consumerism works, the greatest competition any company has is in fact consumer disinterest. Why? Because there are far more potential customers who do NOT buy your product than there are customers who DO buy your product. No matter how skilled your fellow same-value competitors may be at eating into your market share, it's all for naught if that market is stagnant or shrinking. And stagnating/shrinking is what markets naturally do over time, due to rising consumer disinterest.
Nintendo does ostensibly compete with MS and Sony in the sense that they all provide video game systems for sale, but their main opponent for some time now has been the disinterest that makes many people say "meh" or "what?" when the subject of gaming is brought up. That a core goal of a Blue Ocean Strategy, of course: trying to get a customer base that has proven itself disinterested in the market you've decided to operate in, in the past.
Sky Render - Sanity is for the weak.
