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Outcast said:

This issue has probably seen the most topics on this board from Nintendo trolls trying to 'discount' the Wii's sucess or whatever. Now Nintendo has come out and said the exact thing Nintendo fans have been arguing against for the last two years on here. Oh no!

But according to Koda, the company considers neither Microsoft nor Sony as rivals in the marketplace: "People often ask such questions, and we say our competitor is neither those companies, but consumer indifferent to games," he said.


 

Nothing wrong with Koda said.  In fact I think this is the reason why they are so successful this time around.  They are not aiming to make MS gamers in Nintendo gamers or Sony gamers into Ninty gamers.  They are aiming to make non-gamers into gamers.  They are focusing on stealing marketshare from their competitors.  They are focused on growing the market.