Rainbird on 14 January 2009
| KBG29 said: This is obviously a subject that has been brought up many times, but it nearly always leads to Sony having three options; 1. $100 price drop early in the year. 2. $50 price drop early, with another $50 coming around september. 3. $100 price drop held off until Q3. Well I just had a thought pop into my head about a fourth option, that may be the direction Sony is heading, and could possibly be the best way to go. 4. $100 price drop early in the year, but both the 80GB and the 160GB model remain on the market. This option would give Sony a model at $299, and a model at $399. As we have descused previously, the 160GB PS3 model can not possibly cost Sony all that much more to produce. It is in reality the same exact system as the 80GB just with a bigger HDD. Now if we assume that iSuppli was correct with thier estimates, and assume Sony will be introducing a 45nm Cell in PS3 in late Q4 of this year, to early Q1 of next year, then their is a good chance that they will be able to cut production cost down below the $400 dollar mark. If they stick to what I am presenting in option 4 they could possibly be in a position to sell one sku at a sizable loss, but they would also be in position to break even on a handfull of systems. Even if the split was 80/20 it would still be better than not having a break even option available. Anyway, this was just a thought. I hope everyone can see were I am going here. Any comments or other thughts are welcome. |
Just to make sure, you are talking about Q4 '08 - Q1 '09 right? And not Q4 '09 - Q1 '10
I also think that with this option, Sony might be able to make the pricecut a little more of a surprise to us than they otherwise would, but I doubt we will see it before Q2. They still need to get some profits going, and there is still a ways to go before that happens.
Also, I looked at your sig, which totally contradicts your post 
