I always thought they should have marketed ratchet and clank like mario and luigi. With mario kart, smash brothers, mario tennis, paper mario, Mario RPG and a bunch of other mario games over the years. But they failed at doing that. I don't get why. If they started doing it when the PS2 was huge in 5 more years they could rival Mario's bankability. I'd have to say the playstation brand has by far the worst IP development in terms of marketing mascots and characters. Mario and master chief can sell any game if you put them on the cover or in the name.
My vote would still go to ratchet and clank. Snake may be more bankable but he is not a Sony character.







