@radha: It's pretty rare that publicly traded companies go bankrupt. Usually they get split to pieces and sold. Of course, a lot of the staff get sacked and the money got from selling the different pieces will be used to pay the debt.
@Godot: I don't think the company being based in London have anything to do with popularity, since neither, Sony or Ericsson, are recognised as british brands.
@Jordahn: There's really no reason for Sony to push the envelope, since you clearly can see that it's not very profitable in the end.
Sony has history in adopting new tech quickly and make profit out of it, so that may be be the reason why they want to push tech forward. But, their strategy worked when R&D cost weren't relatively as high as they are today and when Sony was the "only" cheapo manufacturer.
@Fishy Joe: You could say that M$ already started a price war which Sony can't call, or to put it as Kazuo Hirai would; they hit Sonys weak point to cause massive damage.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
