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Snake said:
so what? this is their first maybe second year where they lost money. Microsoft lost 6 billion on entire Xbox family but you didn't see that on vgchartz. I am not trying to defend Sony here i am just saying Sony its not screwed if it had two bad years. every company in the world has some bad period. When Game Cube was dying did anybody told Nintendo is dead? i think they did, and look at Nintendo now. They are definitivly winning this generation. Some people( (4 actually)on this we site are acting like they were waiting Sony to lose money for their entire life.OMG Sony is losing money!!!!!!!

Note: the last sentence describes only those 4 people

 

Sony's loss isn't just their gaming division, its the entire company as a whole that will show a massive loss that is 4billion lower than what they predicted they would actualy profit.

MS's loss on Xbox was solely in their entertainment division. MS as a whole still profited a lot.

Nintendo has always shown a yearly profit even though their home consoles kept selling less and less each year. Technically last gen Nintendo made more money than MS or Sony's gaming divisions. Note: I am comparing gaming to gaming, not Sony and MS's entire company which involves a lot more than gaming.

Fact is, Sony is in trouble finanicially as a company and they need to make serious changes. Personally I think they need to downgrade their arrogance. Lower prices for their products accross the board. There is no reason they need to be hundreds of dollars more with less features on LCD tvs when compared to Samsung and other top brands. This is the same in all of their products. They always cost more for generally less features.

The only exception I can think of off the top of my head is the PS3 which actually has features that force its price to be high. But, with the lossess accross the entire company, Sony may not be able to reduce its price even when the costs is significatly below the selling price later this year.

idk, guess we'll have to see how things unfold as the year goes on.