FishyJoe said:
I wouldn't be surprised MS wants to start a price war. They know Sony is in no financial shape to take further losses. In a war of attrition, the side with the most resources (money) wins.
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There's no question that if MS actually wanted to it could sell every xbox360 for $100. However, they are under extreme pressure as well to increase margins. So the question becomes, how high a priority do you think the xbox division is at MS? From ex-Managers at MS I've talked to, their financial organisation is very similar to that of the Soviet economies complete with their own fake currency to facilitate the meeting of planning targets.







