alephnull on 13 January 2009
| Hyruken said: What i don't get is how do you predict your make at least $2Billion PROFIT and end up potentially being $2Billion DOWN in just 6 months? Is it just me that sees that 1st prediction as slightly dodgy? It is hard not to feel bad for Sony but i think they are a fine example of the current electronics market. They make items in nearly every sector that are considered either to expensive or not as good as competitiors. I.e people in general prefer 360 to PS3, people preffer Ipod to Walkman, people prefer Toshiba's to Vaios, people prefer those Samsung Tv's and Phones to Sony's and Ericcsons. They remind me a lot like Woolworths, they have a huge word of mouth following who build it up as the greatest thing there is but majority of those people only say that because they have yet to vist a competitors shop. Once they do visit a competitors shop they realise just how much they have either been ripped off or that everywhere is actually pretty much the same. It is all about consumer confidence and now is the worst time to lose it. |
Their total revenue for FY08 was $98.386 Billion. Does it start to make more sense now?
