NJ5 on 12 January 2009
| papflesje said: So now PR is being judged on whether it succeeds in putting an idea into people's minds, while this site and its visitors have always attacked PR based on its "truthfulness", but now all of a sudden, we're going to judge it, based on whether it succeeds in imprinting a vision into people's minds? (good luck finding that out then) |
It's fine to judge PR on its truthfulness, and sure that happens a lot. However to judge whether it's effective or not you have to go a bit farther and look at its believability. When a company's PR becomes the butt of running jokes which last for months or years, it's pretty sure that it's failing.
My Mario Kart Wii friend code: 2707-1866-0957
