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Mummelmann said:
Technically, if many people buy a console in anticipation of games (I'm guessing many folks bought a 360 early on, looking forward to Fable II and Halo 3 for instance and I know many bought the PS3 early on because they knew that MGS 4 and GT5 were coming), can't it be said that those games are system sellers even if the boosts during and after launch aren't massive?

 

I agree with this post and am somewhat disappointed it was largely overlooked.  The problem then becomes of course, that it is impossible to quantify the effect that a given game has.  Wii Sports is clearly the biggest system seller this gen, but I don't doubt that Halo 3 moved several million 360's all by itself.