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do you people think other industries have this kind of trash talk. Like other than World Wrestling Federation...I can't imagine Samung CEO saying "Don't buy those sony TVs, they are crap"(especially since samsung makes their screens) and Sonys Columbia pictures executive saying "Don't watch that new Warner Brothers comedy, put comedy is 30% funnier"

They jsut show their product and let the better one win...

I think I prefer the gaming industry approach. More exciting...