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Squilliam said:

The reason why I proposed soon would be a good time is because they don't have to cycle through as much stock post Christmas. Furthermore considering its a recession its also a good time to make a sale, but in any case as the Premium and Elite SKUs make up a little less than 50% of the stock and they need not run out of Arcades it will make for an easier transition. As both the Premium and Elite SKUs could be shifted at break even or a profit its not a significant cost to them.

 

 It may be a better time but it is not a "good time". There is never a "good time" to change SKUs since it always costs you. So when you go about to upgrade you SKUs you make darn sure that there is a substantial pay-off for this and that you can make the maximum bang for every back you lose.

A low key upgrade will defeat such a purpose. Notice that all of the SKU improvements have always been towards the holiday season, typically in the latter part of the summer to allow the inventory to change in time for the holidays.



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3