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FishyJoe said:
Red Steel was never hyped to the level Lair was. Nor did it have anywhere near the budget.

I'm not so sure about that. Red Steel definitely had some serious hype behind it, albeit minus the budget. I've seen so many commercials for Red Steel, they even had a promotion where a weird sensei would call your friends to tell you about the game. Lair dropped off the map after E3.