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It's hard to use Red Steel as a guide line nowadays in my opinion, it was heavily marketed and pretty much the definite launch game alongside Zelda. It does maybe prove there's a market but going off of sales from 2.5 years ago is iffy.

Resdient Evil had the Resident Evil brand.

I just don't get where people think this game has the potential of selling 1 million, it hasn't got the brand of games like Resident Evil / Metroid / Call of Duty, most likely won't have anywhere near the marketing budget and we don't even yet know if it can get a similiar critical reception.

Wii has a habit of surprising people though so who knows, just at the moment any reason to try justify projected figures of 1 million+ seems a bit optimistic to me.