SONY: We Announced Home Too Early

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Grooski said:

Kotaku, and Brian Crecente in particular, outed Home a week before GDC 07, even after Sony contacted them and explicitly asked them not to. Sony was pissed and blackballed Kotaku from then. It took a while for them to kiss and make up (and explains the animosity Kotaku has for the black box)

The point is, Sony had little choice but to spill all the beans after this.

 

Or, they could have waited to announce it at a later date.  Kotaku would have been left without verification of their claims, eventually people would have forgotten about it.  They chose to hype it, and frankly, the timing is such that I wonder if they were going to announce it anyways.

Like I said; they didn't have to announce it formally.  Nintendo hasn't formally announced anything about Kid Icarus (if it exists), and IGN's been harping on that forever.  Just the other day, someone posted about a Sega employee leaking Sonic Unleashed waaay before initial announcement; this kind of thing happens.  If they wanted to keep it a secret, they could have.  They just saw the reaction to Kotaku's piece, and decided that there was the ability to get a lot of publicity (if they weren't planning on talking about it anyway).  They got greedy and took the short-term publicity over the long-term hype.  Don't blame Kotaku; Sony chose to give the conference.