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DaveD said:
Paperdiego said:
isnt this the same reason why nintendo usually announces games like at most 6 months before they come out??

its cool to see them admit it.

Now you see how well it works to announce it when it's almost done

 

It's a tradeoff. If you announce early, you get people saying things like:

"Just wait until that software which never gets released comes out!"

"OMG, Sony, when are you going to publish that game? It's been announced for years!"

 

But if you announce too late, you get:

"The Wii has no lineup this month/quarter/year/ever."

"Nintendo has abandoned its fans, because there aren't any games to get hyped about!"

 

On the one hand, you risk blowing your hype advantage because your product is old news by the time it actually gets out, plus you get pressured into releasing it before it's ready. On the other hand, you have a knowledge vacuum which gets filled with bullshit because nature abhors a vacuum.

I'd like to think that there is a happy medium between these two.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.