Because the film industry has run out if ideas and the only marketable concept they can come up with is budgetary costs.
Oh my god, it must be good if they were stupid enough to spend 200 million on some digital robots. Get it? thats why
But in a general sense everything has become more commodified. Everything's about cost, profits, etc these days. Maybe we should have more info about this.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
