Yeah if Ubi even provided some displays for stores for My Fitness Coach it would boosts sales a lot. I wasn't even aware of that games existance. If it's $20 here in Canada too I'll pick it up.
EA is smart in that they are creating a western style fitness routine for a western audience and it comes with it's own accessories. Balance board supported but not needed. Therefore they can actually (try to) compete head-on with WiiFit providing a superior fitness product at lower cost. How well they market it and how it does remains to be seen.
But there's another side to this too. All those women buying Wiis and Wii Fit would probably equally like something other than fitness to do with their Wiis and so far no one is really market games aimed at them.
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