I think theprof's point was that you can't aim every project at the center of the mainsteam. Entertainment media needs variety and niche products to serve niche markets, otherwise they leave the market in search of something that satisfies.
It's true that Deadly Creatures is limiting itself to niche status with its subject matter alone, but as long as THQ has that factored into their budget, and as long as the niche is large enough to support the game, that won't be a problem. It only becomes a problem when niche is mistaken for mainstream and over-competed for.
Publishers like Marvelous pretty much survive on serving niche markets. There's nothing wrong with that.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
