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50 millions is a low estimate because:

12millions 360 sold in 2008. We are at about 28mil now.
If they just do another 12-16millions in 2009. That would be 40-44 million, but I think they will exceed that.

So it's likely they will reach 50millions by mid 2010.

Then we still have 2011, 2012, 2013, ....