from my experience its up to the company to talk to the gamestop execs on how much to market, basically how much they pay. then gamestop goes down the chains and tells you what to set up n what not, at least that is what my boss dude told me back in the day.
but the few gamestops i have been into recently all have kz2 stuff up and halo wars. and it ceases to amaze me how silly most of the employees are.







