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Total Market Value:


Hardware Software Accessories Total
2007 (£B) 1.252 1.552 0.301 3.4
2008 (£B) 1.422 1.905 0.549 4.034
2008 ($B) 2.061 2.761 0.796 5.847
YoY % 14% 23% 82%



$ value calculated from xe.com $/£ x-rate as of 01/01/09.

Breakdown by Platform:


Wii X360 PS3 NDS PSP PS2 Total PC Total
2007 SW Units (M) 7.9 9.8 4.2 14.9 5.6
58.2 12.2
2008 SW Units (M) 20.1 14.9 10.4 19.1 4.1
74.3 8.5 82.8
YoY % 153% 51% 145% 28% (27%)
28% (31%)
2007 SW Value (£M) 227 320 156 314 111


1552
2008 SW Value (£M) 481 442 334 367 70


1905
YoY % 112% 38% 115% 17% (36%)


23%
2008 HW Units (M)





9.3      -
         9.3



ELSPA
PSP
PC
MCV