I think we have the same confusion over US/America and Europe/others. It would make the site more professional if they came up with some clear definitions. BTW I don't think there will be a lot of consoles sold in Myanmar.. Highly developed countries in Asia besides Japan are South Korea, Taiwan, Hongkong, Singapore (Asian Tigers) with people earning $10k to $20k per year on average. Emerging countries include Malaysia and Thailand. In other countries most people earn below $1000 per year. I think you can still sell a $99 PS2 in decent numbers in Thailand, but not in Vietnam or Indonesia.
Hardcore gaming is a bubble economy blown up by Microsoft's $7 $6 billion losses.