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The PS3 was a huge financial screw up by Sony and this is a big company. Next gen IMO they will go for the safe option for a PS4 with the cell and blu-ray on steroids. That way the console will release cheaper than the PS3 and sell more. PS3 has been the only financial failure for Sony in terms of the Playstation brand and it still has many years to make profit, there are not going anywhere.

They screw up for another 2 gens then ask this question but if I see a brand sell 100 million, 140 million and ? million and then just give up I will be shocked.