Squilliam on 06 January 2009
I bet Nintendo still sold GC hardware for a loss! $100 is cheaper than the PS2 is, even today... They just had their handheld business to cover them and they never sold all that many at that price anyway.
@ Saving the PS brand?
#1. Price the PS3 so it is only slightly profitable, let the increased sales help the first parties do their job of bringing in revenue. These revenue streams are very profitable, the goal is to get the PS3 into self sustainability as quickly as possible without dipping into the red ink.
#2. Sell two distinctive SKUs, make sure the expensive one is profitable -> Bring back BC but charge $150 for the priveledge.
#3. Let things ride out, and change the damn advertisement company.
Tease.
