- New model PS2 without an optical drive, but instead whack a HDD on it and have it as a download only console (no games should really be above £15-£20 at this point, with a lot of the collection sub £10). Put the entire PS2/PSX library on there and make it also available to the PS3. Sell the unit for £60-£70.
- New model PSP. The major enhancements this time? Battery life and killing the UMD drive. Include an internal storage unit, again download-only console. However, there should also be kiosks in malls and shopping centers where people can hook up their PSPs and transfer games straight off there. Add a camera for teh cazualls. Price: £99
- New, slimline PS3. Bring back BC. One SKU only. Should use locked SSD drive at around 160gb. To make up for the fact that the HDD can't be upgraded, the BD drive should be faster to kill the need for installations (games can still detect which model they're being played on and require installations on older models). Whole new rebranding to make it more like an Apple product in consumers minds (copying advert style, etc). Multiple colours. A "casual" bundle (including a chick flick/comedy blu-ray film, singstar or buzz and a £10 Playstation:Store voucher) and a "hardcore" bundle (including the latest action film, the latest big hitting title, and a headset). Price: £299 at launch (same as now) drop to £250 a couple of months later if sales stagnate.
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