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Max King of the Wild said:
Lair had a major ad campaign... since when? And Level 5 and Free Radical aren't gong bankrupt becaus of the ps3 but their selves.

Lair received quite a bit of prime-time advertising, which isn't cheap and isn't common for video games. Sony did their part with the title, and let's not pretend otherwise. And yes, Factor 5 and Free Radicals' respective demises are due primarily to themselves rather than to Sony, but their mistake was in making a very-expensive game that didn't sell well enough to keep them adrift until their next project. I'm sure you can take it from here.