David Reeves: Sony's priority is to make a profit....... right

[NJ5]

BrainBoxLtd said:

NJ5 said:

That's not what I meant. I said "as soon as that doesn't make them lose money". By "them" I mean SCE as a whole.

At some point, PS3 hardware production costs will be low enough for them to cut the price. Unfortunately for Sony, there's a number of factors conspiring to delay this:

- Exchange rates (could improve again).
- Quickly declining PS2 sales, and declining PSP sales.
- The competition stealing sales from them (a Catch-22 here).

That's why I think a price cut may come late in 2009, or even in 2010 only. It depends on how these three things go.

 

 

I know what you meant. But an executive from Sony saying their VERY short term goal is making money makes me think they're just waiting for the slightest glimmer of hope to slash the price and throw a lot of money behind the PS3.

David Reeves leads me to beleive they want to run a marathon the very moment they bandage a pair of broken legs. =P

Last year that would be possible, but now I think the Japanese execs will really push profitability hard, given the hard times the company is in. I see your point though.