| BrainBoxLtd said:
I know what you meant. But an executive from Sony saying their VERY short term goal is making money makes me think they're just waiting for the slightest glimmer of hope to slash the price and throw a lot of money behind the PS3. David Reeves leads me to beleive they want to run a marathon the very moment they bandage a pair of broken legs. =P |
By saying it like that, he's downplaying Sony's business failures.
Assume Sony wants to maximize its profit overall. This usually means many long term goals that might require significant investment. That's how Sony has approached consoles as well. Think of it like short term vs long term investing: longer term investing brings you more money, in general, than a series of short term investments.
Recently, Sony has decided to sacrifice long term goals to give them better short term performance. This is generally bad for business, but it is a necessity for Sony now.
So Sony wants to say, "hey, we're just looking at pulling a profit here and doing it real quick. Once that's done with, it's back to business as usual." But, of course, that's rubbish. Sony is in for some hard times for at least a year, probably longer. So they'll be looking at squeezing short-term profit out wherever they can in the name of survival.
Right now, they're not looking at generating long term profits. They're looking at keeping their company in tact for the long term. That means swimming now.
