SCEA: increase of 130 percent of PS3 hardware sales for holiday season

[Jordahn]

johnsobas said:

Jordahn said:

"who cares about shipped numbers, sold numbers are what sets trends and shows consumer demand. ..."

If retailers do not think the PS3 will sell, they would not have ordered as many as they have. SONY cannot force retailers to buy what they do not want to sell. And what happens when the next numbers of inceased sales are reported? The previous numbers of shipped units have been sold. Makes sense.

put it this way,

sell through numbers are real demand (as long as it's not supply constrained).

shipped numbers are projected demand by retailers.

Take a guess at which one is better.

 

As a retailer, would you order something you didn't thing was worth the effort selling?  Bigger picture here...