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I have seen this type of spin used in NPD reaction press as well. Microsoft used to quote their percentage share of video game revenue, as it was greater that their market share for the month. (because of great software sales)

It can be misleading, but also useful at the same time. A game that sells 1M copies for $20 each has less revenue that a game that sells 500K copies at $50. Revenue does matter to game makers.