| Hyruken said: i just cant believe Sony actually thought Blu-Ray was going to have 50% market share over dvd by the end of 08....So reality wise they have a market share of around 4%. Where on earth did they think they would be getting the extra 46% from? |
Well, it would have been market share measured by revenue or possibly top-20. So they're at 8%-10% in terms of revenue.
Sony knew it would never reach that kind of market share, but perhaps they knew of some number wrangling they could do which would give them very high market share numbers. For example, if they had some big releases and more BD players on the market (they expected to sell more PS3s) and if there were some timed-exclusive BD releases, it could have been the case that top-5 or top-10 BDs had very high market share for a week.
The thing is, I know very few people with any kind of BD player. But everyone I know has a DVD player. So saying that BD is around 10% seems so misleading to me.
Of course, they're not including download market share.
