TheBigFatJ on 05 January 2009
| Zlejedi said: Hmm ok lets say you are publisher of dvd and bluray movies. Do you prefer to sell 9000000 of items at 5$ each and 1000000 at 15$ or 11000000 at 5$ ? |
It's not about what you'd rather sell. From my example above, a seller may rather sell 1 movie at a billion dollars for 10% of the market rather than 100 milllion movies for $10 to get 10% of the market. But many people would be confused if you said that the one sale was a 10% market share.
When people say "market share" they don't think revenue, they think of success based on numbers sold. And as everyone knows, BDs are much more expensive than DVDs.
Still, it's hard to know how BD is doing in the market because all of the press releases we get extolling BD performance basically say, "BD is doing better this year than last year. Look at how much it's doing better!"
