BD vs DVD -- Is it a lie to present market share in terms of revenue?

[TheBigFatJ]

PS360ForTheWin said:

 

edit: the thread that tracks Blu-Ray market share says its at 10% at the moment, are you saying thats wrong?

 

If you measure market share in terms of revenue, BD gets about 10% of the home video revenue on average.  This is down from the 50% that Sony claimed they'd reach in 2008.  But in terms of "number of BDs sold vs number of DVDs sold", BD is well below 10%, probably closer to 5%.

However comparing market share using revenue it is stupid.

I agree as this is obviously the case.  I can think of two reasons to do it:

(1) it inflates the "market share" numbers for the more expensive technology -OR-

(2) it is too difficult to track the numbers accurately and it is easier to track the revenue.

I think (2) is most likely the case.