The press release linked above gives Microsoft's definition of EMEA:
I would assume the 8m EMEA figure is shipped, some of these countries don't have sales trackers, and the figure is through the end of the quarter. The source for the doubling of sales is given as GfK, but no source is given for the 8m EMEA sales. As a boss of EMEA region it would make sense for him to give the EMEA shipment numbers.







