Unpopular predictions for Sony's 2009

[Lale]

FishyJoe said:

Lale said:

 

 Yes, but the Y800 worth PS3 now also costs only Y800 to manufacture since the Japanese are Sony is offering the strong Yen for the components (Taiwanese mostly) and to the workers in China.

Well, perhaps not Y800, but the cost reduction from a strong yen perspectice must be significant since the PS3 ain't built in Japan (perhaps a very few components are Japanese, not sure).

 

Even when you take this factor into account, it's still going to cost Sony billions of dollars throughout the company. The gaming division alone with a 5% change in Yen valuation change caused an estimated $300 million loss. Now imagine what another 10% will do. Combine that with the underperformance of the PSP and falling PS2 sales.

Hmm... a measly 5% currency change really caused a $300 million loss for the Gaming division alone? I have a hard time grasping that. In what time span, a Fiscal year?