Casual game projects are lower risk titles you put out to make some money and be profitable. They don't have the same chance at a large payout like a AAA big budget title does. Those titles are now positioned to become franchises, set to sell additional downloadable content to and make a bunch of money off of, as people await the sequel. The big budget title have companies swinging for the fences, and have potential payout FAR larger than the casual game projects. Of course, the risks are higher, and if done wrong, they could sink a development company, the way Haze did with Free Radical. And I believe Lair did to Factor 5. Done right, and you get a franchise with a hoard of eager fans that will sell millions, if you execute properly.
Console makers needs SOME big budget titles to promote their consoles and hype up.
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