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I think this highlights the problem of building in a price drop yearly expectation.


Doubt that this has anything to do with it. More like a competition problem. Most games are available on 360 and PS3. The PS3 is build better and has a BluRay player but the 360 now costs half what the PS3 costs. Hell at current price point I would buy a 360.
But this is the point if your competition manages to release a comparable product much cheaper they will get the sales.